Male athlete training in fitness studio
Woman lifting weights during strength training session
Male fitness coach in gym
Woman performing battle rope workout in gym
F45 Training logo
Operational support

Achieve profitability with a data driven blueprint

With Apex you can unlock predictable growth using a proven system that has consistently worked for top-performing F45 studios and independent gyms.

Planet Fitness logo
Gym management software logo
Gold's Gym logo
Equinox fitness club logo
Body Fit Training gym logo
Trusted by top performing gyms

Why Apex?

With real-world experience running multi-location F45 studios, we know what works and what is simply a waste of your time.

Reviewing gym growth strategy on tablet

Operational Excellence

Run a studio that’s efficient, organized, and built for scale

Systems that streamline your day-to-day, reduce chaos, and free up your time.

Gym owner reviewing data on laptop

Data-Driven Marketing

Attract high-quality leads with strategies that consistently convert

Leverage actionable insights and proven techniques to drive measurable growth for your studio.

Gym studio performance dashboard on tablet

Retention You Can Depend On

Increase lifetime value with a member journey designed for long-term results

Member experience systems that increase lifetime value and reduce churn.

Gym consulting coaching call agenda and sales script documents

Support From Experts Who’ve Done It

Work with a team that has built, run, and scaled high-performing studios

We know the systems, the struggles, and the wins because we’ve lived them — payroll, coaching standards, chargebacks, marketing, retention and everything in between.

Problems We Solve

We Fix the Bottlenecks That Stop Gyms From Growing

Gym consultant reviewing studio performance data on laptopApex Gym Consulting tape graphic

Inconsistent Lead Flow

We create a predictable pipeline built on content, data, and performance marketing.
Gym profitability and financial planning documentsApex Gym Consulting tape graphic

Poor Profitability

We rebuild your numbers from the ground up, pricing, payroll, ops, so the business can scale sustainably.
Gym consultant reviewing growth strategy with studio ownerApex Gym Consulting tape graphic

High Churn

Members aren’t sticking? We diagnose the gaps and implement retention systems that work immediately.

Our Blueprint

The system behind high-performance studios. A clear, structured process that removes guesswork and gives you a path to sustainable growth.

Gym growth strategy checklist and goals
Strategy and goal setting icon
Checkmark icon

Identify bottlenecks

Checkmark icon

Learn what moves the needle

Checkmark icon

Leave with a scorecard

Upcoming Consultations

Confirm your appointment to begin!

Pick a date

Pick a time

Christopher Barrett co-founder of Apex Gym Consulting
Christopher Barrett
Verified badge icon
Co-Founder, Apex Gym Consulting
Gym consulting implementation checklist
Studio revenue breakdown icon
Checkmark icon

90-day plan with weekly actions

Checkmark icon

Sales scripts and consult framework

Checkmark icon

Retention playbook

Fitness studio owner headshotFitness studio owner headshot
Male fitness studio owner headshotGym studio owner headshot
Female fitness coach headshotFemale fitness coach headshot
Female fitness studio owner headshotFitness studio owner headshot
Gym operations checklist and systems overview
Gym operations and systems icon
Checkmark icon

Weekly coaching and accountability

Checkmark icon

Live support on sales and operations

Checkmark icon

Adjustments based on your data

Earnings

+324%

$43,591.25
Studio revenue growth graphStudio performance trend line
1D
1W
1M
3M
1Y
All

TYPICAL RESULTS

Fast wins that keep stacking

+170
New Members
+15-25%
Retention Lift
+$80K–$300K
Additional Revenue
+30–75%
Profitability Increase

testimonials

What Studio Owners Are Saying

FAQs

Common questions, honest answers

Are we the right fit for your studio?

We help studio owners who want predictable growth, better retention, and clearer operations — whether you’re new or established.

Do you work with F45, functional fitness and boutique studios?

Yes. Our background is in multi-site F45 operations, and our systems work across functional training studios, bootcamps, and hybrids.

How long does it take to see results?

Many studios see improvements within weeks, with full impact growing over 3–6 months.

Do you help with ads and marketing?

Yes, we build a complete data-driven acquisition system. For execution, we partner with preferred providers where needed.

We’re accepting new applications now

Celebration icon
Notice
As of November 4th, 2025, we are accepting new applicants
If you're committed to growing your studio and want a proven plan to follow, apply below.

We only take on a limited number of clients each quarter to maintain quality and results.
What to Expect:
  • A short application so we understand your goals
  • A review from our team within 48 hours
  • A call to assess fit and outline your growth plan
This is not a high-pressure sales call.
It’s a diagnostic conversation to see whether Apex can grow your studio meaningfully.

Why Join the Apex Growth Program

Modern gym floor with free weights and training equipment
Running a fitness studio is hard, but scaling shouldn’t be guesswork.

Most owners rely on fragmented advice, random marketing fixes, or whatever worked last year.

We replace that with a clear, data-driven blueprint used by top-performing studios.
Our methodology works because we focus on the foundations:
  • A powerful offer people want
  • A member experience that builds retention
  • Predictable lead generation
  • Numbers that tell the story
  • Systems that remove overwhelm
  • Coaching that keeps you accountable
If you want a studio that grows consistently, not sporadically, this is for you.
Christopher Barrett co-founder of Apex Gym Consulting
Christopher Barrett
Verified badge icon
Co-Founder, Apex Gym Consulting
Book a call